Director of Corporate Marketing in Dallas

Reporting to the Chief Marketing Officer, the Corporate Marketing Director is responsible for developing and executing a clearly defined, global marketing and communication strategy in a manner that supports consistent revenue growth and enhances brand equity and awareness. This position is responsible for planning, organizing, staffing, training and managing marketing functions to achieve the company objectives of sales, growth, profitability, and visibility while ensuring a consistent brand and marketing message. This person also acts as a company spokesperson and interacts with industry influencers and media. The Marketing Director will manage a team of direct reports.

Responsibilities include:

•Marketing leader to assist with growing revenues and increasing market awareness of Telligent
•Develop product positioning and messaging that differentiates Telligent’s products in the market
•Plan the launch of new products and releases and manage the cross-functional implementation of the plan
•Work with Field Marketing to communicate the value proposition of the products to the sales team
•Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
•Create compelling content that supports marketing campaigns
•Develop and maintain an editorial calendar that maps out content development plans
•Publish content in a variety of formats across all the channels where prospects/customers spend time
•Measure how well content marketing efforts are helping the company achieve its goals (including lead gen/nurturing, brand recognition, etc.) and refine
•Assist the CMO in building the Telligent brand through consistent messaging and building relationships focused around our branding attributes
•Assist in managing the marketing budget
•Coach, mentor and raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent

Qualifications:

•7-10 years of marketing, branding and interactive marketing
•Marketing or communication degree (MBA nice to have)
•Excellent communication skills
•Experience in managing and growing talent
•Proven ability to lead a proactive marketing organization and ensure accountability for results that maximize contribution to the business objectives
•Travel 5-10%

Core Values:

•Customers come first. Period.
•Honesty. Always.
•Accountability for all we say and do.